Friday, October 16, 2009

Books: Why We Buy: The Science of Shopping, by Paco Underhill

This is another book that isn't the least bit useful to me, but is a good read - a very good read.

Paco Underhill uses anthropology to study shoppers. He could be seen as The Opposition, since his goal is to help merchants make more sales from customers like us, and he seems to be very good at it.

But that really doesn't worry me, and the book really is great deal of fun. It's another book full of stories, and bits of information that you didn't know, just the kind I like. Where's the best place to position dog treats to increase sales? Why shouldn't the soda cooler be in the back of the store in the mall? How long will a man look for a fitting room before he gives up? What can be done with the answers to increase sales?

It's a munchy trivia and story snack, entertainingly written. I recommend it.

Photo: Wikimedia Commons. Click for details.

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