Rule 1: Buy the smallest available bottle.
I have no need for 100ml of perfume. Or 30ml. Heck, I have samples of things that I love that I haven't used up. I would have said before that there's no reason to own more than 15ml; now I'm concluding that for most fragrances, there's no need for me to own more than 5ml.
Rule 2: Spend my money where it counts, in terms of encouraging the market to produce the perfumes that I want.
Right now, I've decided that "where it counts" for me is small and indie and artisan perfumers. (What's the difference between those three? I dunno. A number of houses seem to qualify on all three grounds.) Perfumers that rebel against annoying regulations--for example, participants in the Outlaw Perfume Project--get bonus points.
Why am I telling you all this? Because, for once, I've actually followed some of my resolutions. My perfume purchases of the nearish past are;
- Aftelier Honey Blossom in the itty bitty "Barbie fifth" 2ml bottle.
- Providence Perfume Co Moss Gown in the small 7.5ml size.